Austin, Texas, August 31, 2011 – Saffire Events and the Brazos Valley Fair & Expo are pleased to announce a partnership as the entities work together to create an online presence for the first annual Brazos Valley Fair & Expo event, scheduled for Fall 2012. Saffire Events has designed and launched the website for the event. The Brazos Valley Fair & Expo is a brand new, mid-sized fair committed to “Showcasing Agriculture, Education and Youth to Enhance our Texas Culture.” The event will be held September 6-9, 2012 and will include a carnival, rodeo, junior livestock show, open livestock show, family-friendly exhibits, music and entertainment. The website for the event is now accessible at www.brazosvalleyfair.com. The site is designed for easy consumer interaction. “We didn’t know what to expect from web development companies since this is our first event specific website,” said Karl Hengst, Assistant Manager of the Brazos Valley Fair & Expo, “but after the team at Saffire Events walked us through a demo of their software, we knew it was the right choice. We saw all the functionality and how user-friendly their sites were, and we felt at ease instantly. They answered a lot of questions we didn’t even know we had! We are excited about the future of this partnership with Saffire Events.”The Saffire Events team has been designing custom ecommerce websites and other interactive marketing projects in a variety of industries since 1995. With Saffire, the team releases their fine-tuned software as a total solution for managing festivals, fairs and rodeos online. “We are thrilled to work with the team at the Brazos Valley Fair & Expo to help create and fulfill their vision for this event,” said Kendra Wright, President of Saffire Events. “And even though this is a brand new event, the fair industry has been buzzing with excitement about its launch for quite a while. We are looking forward to being a part of this new venture and helping them live up to all the hype.” Saffire combines high quality design and programming stability with customizable options to truly make a site your own. The Brazos Valley Fair & Expo website includes ecommerce functionality, content management and sponsor, vendor and volunteer administration. It also incorporates an interactive event schedule to help people find and share the events they want to attend.The Brazos Valley Fair & Expo maintains a cohesive look and feel across their entire online presence by including a blog, Facebook, Twitter and email marketing designed template. It also includes a mobile version of the website so people can access information about the fair from wherever they are. Saffire Events is based in Austin, TX and Portland, OR. Saffire supports the festival, fair and rodeo industry as a member of the Texas Association of Fairs and Events (TAFE) and the International Association of Fairs and Expositions (IAFE). Other clients include Rodeo Austin, the South Texas State Fair and Rodeo Belton. Saffire Events websites have won awards including Best Website (TAFE), First Place Outstanding Website (IAFE), a Silver ADDY award and Outstanding Achievement in Events by the Interactive Media Council. For additional information on Saffire Events, please visit www.saffireevents.com. The Brazos Valley Fair & Expo was organized for educational, scientific and charitable purposes to encourage, promote and maintain agricultural science, research, and educational functions. To lean more about the Brazos Valley Fair & Expo, please visit www.brazosvalleyfair.com.